I worked on the launch of Vesper at Seventh Generation, a dishwasher detergent, creating campaign assets across digital touchpoints to introduce the product in a way that felt clear, cohesive, and engaging.

The challenge was building a launch that felt consistent across channels while still standing out. I focused on developing a visual direction and applying it across placements, making sure everything felt connected and easy
to navigate.

The final campaign feels polished and cohesive, helping set the tone for the brand and create a strong first impression at launch.

Landing Page Design // A/B Email Design // PDP Thumbnail Designs