This REEF campaign centered around the idea of effortless style, clogs as the finishing touch for a woman who is always on the move but never looks like she's trying too hard. I took the established art direction and expanded it into a flexible visual system that could work across multiple channels while maintaining a consistent look and feel.

As the lead designer for the campaign assets, I developed and adapted creative across email, paid social, organic social, Amazon and site, balancing the campaign's visual direction with the unique requirements of each platform.

Email Design // Landing Page Design // Paid Social Design // Organic Social // Display Banners // Amazon Store Design // Direct Mail