I worked on the Destination Flip Flop campaign at REEF, a homage to the brand’s heritage in flip flops, creating campaign assets across digital touchpoints to celebrate a product that has remained constant through changing trends.

The challenge was capturing a sense of nostalgia while still making the campaign feel fresh and relevant. I focused on developing a distinct visual direction, using film photography, retro-inspired typography, and color palette to create a cohesive and recognizable look across placements.

The final campaign feels playful and nostalgic, reinforcing the timelessness of REEF’s flip flops while bringing a unique and ownable visual identity to life.

Email Design // Landing Page Design // Paid Social Design
// Organic Social Media Design // Display Banners // Amazon Store Design