I worked on the launch of HUM Nutrition’s Fan Club, a supplement designed to support women through perimenopause and menopause.

We wanted it to feel less like a sterile supplement launch and more like a celebration of growing older and stepping into a new phase of womanhood. I designed a visual direction that felt bold, optimistic, and human, bringing personality into everything from social to retail PDPs.

The end result feels approachable and a little more community-driven, helping position Fan Club as more than just a product. It feels like a celebration of a new chapter.

Email Design // Social Media Design // PDP Design // PR Mailer