I worked on HUM Nutrition’s Reset Your Gut campaign, designed to drive blog subscriptions through more thoughtful, educational content. Instead of a typical one-off campaign, we built it around a guided gut reset experience, anchored by a downloadable workbook I designed to help users follow along in a more hands-on way.

I partnered closely with the content team to roll this out across landing pages and email, making sure everything felt clear, supportive, and easy to engage with. The campaign increased blog subscribers by 20%, helping grow a more invested audience around gut health.

Landing Page Design // Email Design // Workbook Design