Objective

The California Poppy Festival is an annual community event in Lancaster, California that celebrates the blossom of the state flower, the California Poppy. The two-day festival brings in people from both the local community and surrounding ones to enjoy local food, music, an artisan market and the infamous rolling hills of antelope valley—covered with an abundance of poppies. The California Poppy Festival is a family-friendly event that attracts people from a multitude of demographics. What the attendees of the festival all have in common is their enthusiasm to unite a celebration of nature and the great state of California. The affection that is felt throughout California for the state flower produces excitement for The California Poppy Festival every year.

Overview

The re-brand for The California Poppy Festival is a fluid hybrid of contemporary and retro design. This can be seen immediately with the typography mixing used in the logo. Radio Grotesque, a sans serif typeface, works like the modern companion to the '70s revived serif typeface Cheltenham. A last the perfect balance of modernism and nostalgic cheer is found in all copy work for the festival by utilizing Gill Sans. A color pallet of vibrant orange hues and Maya blue pay tribute to the California poppy and it's local habitat. A photography treatment is applied to all imagery this includes raised exposure and enhanced green hues. As a result, the imagery embraces the easy-going California lifestyle that the state is known for. These design decisions allow the re-brand for The California Poppy Festival to be optimistic and encourages the community to appreciate the state flower.